Richard Liu Qiangdong’s Venture Into E-commerce


Richard Liu Qiangdong was born in the early 1970s and is the founder and senior executive officer of Richard Liu graduated in 1996 from the reputable Renmin University of China with a degree in sociology and later he attended China Europe International Business School. While still pursuing his studies, he engaged himself with various business opportunities gradually building on his entrepreneurial skills. He ventured into the hotel industry and at a point in time, he also sold health products. In 1998 he ventured in his retail business and started selling computer accessories.

In 2004, Liu made a radical shift from dealing with the physical store to e-commerce. This led to the birth of JD. Com. The origin of the company name was a combination of his name and his wife’s name that was by then his girlfriend. The e-commerce venture also started off in sales of electronic products and gradually more products were put up for sale. To date, the company sells a variety of legit products. Under the stewardship of Richard Liu, integrity is a virtue that the company held with esteem. has invested heavily in logistics offices having more than 500 of them to ensure that the business runs smoothly. Putting such measures ensures that products are delivered as soon as possible. The company conducts sales in China and Globally. Delivery of the products after the logistics are done takes approximately 2hours, and roughly 2 weeks for global deliveries with an average time of 6 hours.

The company has seen tremendous growth in attracting more and more customers. The companies most sold products include food and fashion items. Due to the tremendous growth, the company is able to provide more job opportunities to many people. Richard Liu projects that the company is set to grow opening various affiliate offices, in India, Europe and eventually in America. Refer to This Article for more information.

Mr. Richard Liu Qiangdong acknowledges that opening affiliate branches for the company in other countries is not an easy task. He projects that he will have to liaise with his able professionals and stakeholders to see the best approach and also partner with like parties in the various countries to be successful. His advice for the upcoming entrepreneurs is to always be people of integrity.


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