The Advertising Life of Alexandre Gama

     Alexandre Gama is the founder and CEO of Neogama, the largest Brazilian advertising firm. Gama began his adult life graduating with a degree in Advertising from Fundacao Armando Alvares Penteado. He first entered the advertising profession in 1982 as a writer for the advertising agency, Standart Ogilvy. He quickly rose through the ranks of esteem in throughout the international advertising world and by 1999 was the president and CEO of Young & Rubicam. It was during this same year that he founded Neogama. In 2002, he merged Neogama with BBH and renamed the company Neogama/BBH.

In 2008, he became the only Latin American to hold a master class at the Cannes Film Festival. In 2014, he was invited to present his artwork at the Brazilian Art Museum. It was also during this year that he founded VIOLAB, a guitar project. In 2016 Neogama split from BBH so that one again the company name was made Neogama. Gama has remained in competition at Cannes since that time. By 2017, Gama had won 26 Lions at Cannes.

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